Oh sorry, I’m not denying that at all. I was only drawing on the comparison of Gmail being pretty ubiquitous like WhatsApp is.

My guess is that in some form they track contacts and link clicks. I genuinely don’t think they’re reading messages, but I think they do know eg that Bob is someone that likes to send people links and that there are 5 people that always open those links. So they may have directed model of linked topics between people.

Even if this isn’t true though, owning WhatsApp probably gives Meta a lot of culture impact in a similar way to Google and Gmail. The fact that they could create their Meta AI model and put it in front of like a billion people overnight won’t be lost on shareholders.

I noticed over covid that many people were telling me that they were happy to be working again after being furloughed (temporarily paused employment in the UK) because they’d been losing their minds with nothing to do. I couldn’t understand it, I was busy and really happy.